Build your Business with a Code of Ethics

Build your Business with a Code of Ethics

Lorne Brown
Build your Business with a Code of Ethics

We know that acupuncture and TCM attract caring responsible practitioners with a strong moral compass. But, to build your business, it’s important that the public and your clients can see your dedication to high ethical standards. Getting your values down in writing in a Code of Ethics is a great way of reinforcing what you believe. And, putting them in plain view makes your ethical commitment visible.

It’s Ethics Week from May 5th to 12th at ProD Seminars! 
Receive a 15% discount on our Ethics courses: coupon code "ethics." (cannot be applied retroactively)

What exactly is a Code of Ethics?
Broadly speaking a Code of Ethics is a collection of principles and practices that a business believes in and aims to live by. It’s up to you to determine the details.

How does a Code of Ethics help my practice?
A Code of Ethics helps to:

  • define acceptable and unacceptable behaviour
  • promote and aim for the highest standards of practice
  • create an atmosphere of trust and care
  • establish a professional tone

What Does a Code of Ethics contain?
Your Code of Ethics may contain items that range from broad value statements to specific behavioral responsibilities.

  • Broad value statements*: “I will respect the rights and dignity of each person I treat” or “I will work to promote the highest standards of the profession.”
  • Specific statements*: “I will keep accurate records of each patient’s history and treatment” or “I will not engage in sexual contact with a current patient if the contact commences after the practitioner/patient relationship is established.”

*Source: NCCAOM, which has a detailed Code of Ethics that you can use as a basis to develop your own.

Ready to explore deeper ethical issues such as the role of emotional release and healing, informed consent and healthy boundaries? You can do no better than Integrity in the Healing Relationship: Ethics for the Health Professionals with Michael Gaeta. Get 15% off using the coupon code “ethics.”

Do you treat pregnant women? Then you won’t want to miss Acupuncture during Pregnancy: Safe and Ethical Practice with Claudia Citkovitz. Get big-picture guidance and detailed practical advice for the many safety and ethical questions that come up when treating pregnant patients with acupuncture and related techniques. Get 15% off using the coupon code “ethics."

Are Acupuncturists Unethical? I think you know the answer to that one. But find out what we had to say in our last blog post.

These courses are all approved by: Australia, ABORM, Alberta, California, CTCMA, Florida, Illinois, NCCAOM, New Zealand (NZRA) and Texas and count for CEU/PDA/CPD credits.

And, another course we think you may be interested in (whether you need Ethics hours or not):

Dr. John Chen’s course: Top 50 Drugs and their Herbal Alternatives. Why this course? We're finding that practitioners can provide a huge benefit to their patients by advising on herbal alternatives to the many (too many!) drugs people are taking today. There is big demand for this, and it's your role as practitioner to learn about this and educate your patients on alternatives. We're even listing this course at 15% off, just use the coupon code "ethics" by May 12th.

See free preview of this course on Youtube!

As always, ProD Seminars is here to help you advance your practice and advance the practice of acupuncture and TCM around the world. We look forward to your comments.